Rebranding Kangaro into a research-backed Amazon storefront experience after discovering that users did not want another stationery app.
Kangaro already sells stationery online, but the mobile experience lacked a direct, smooth shopping and checkout flow. My original assumption was that Kangaro needed its own app.
Switch between the original idea and what users actually told me.
The first concept focused on giving Kangaro its own mobile shopping experience, checkout and product browsing flow.
A dedicated Kangaro-branded experience inside a shopping environment users already trust.
Stationery organized around school, office, craft and everyday needs.
Similar products are easier to compare before purchasing.
I interviewed users, tested the low-fidelity experience with 10 participants and refined the solution based on the behaviors and preferences that appeared repeatedly.
Users tested the low-fidelity experience.
Satisfaction after the design improvements.
Major refinement rounds shaped by usability feedback.
Most users preferred buying Kangaro products through a platform they already used instead of downloading a separate brand app.
User comments clustered around a few recurring themes. Click a cluster to isolate the notes and see how that theme affected the direction.
I studied Kangaro’s existing website and identified where mobile shopping felt disconnected or unnecessarily slow.
These wireframes helped plan the storefront, product browsing and comparison experience before moving into the final interface.
The final direction brings Kangaro into a familiar shopping environment while keeping the brand identity visible, product-focused and easy to browse.
The interactive prototype shows the Kangaro storefront experience directly inside the case study.
This project taught me that UX is not always about creating a completely new product. Sometimes the stronger design decision is to understand existing behavior, remove unnecessary effort and work inside a system users already trust.